Miracle Whip Strikes Back!

Last month, Stephen Colbert mercilessly mocked Miracle Whip’s new TV commercial on his Comedy Central show.

Yesterday, Miracle Whip struck back with an open letter to Stephen Colbert in newspapers yesterday threatening to “dominate the airspace” on his show to expose his viewers to “hardcore Miracle Whip attitude and revelry.”

Dear Mr. Colbert,

Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip.  And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”

Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.

On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.

Think about it, Mr. Colbert. In a sense, we will own you.

We’re on a mission. We’re taking no prisoners.

We’re raising Hell, man.

THE BOLD MARKETING TEAM AT MIRACLE WHIP

Comedy Central’s responded right away in the afternoon to MW’s letter with the following statement on their blog:

Well, now MW has responded with the big guns. That’s right, they’re buying up a bunch of ad space on tonight’s Colbert Report. Aw snap! It’s like they say, you mess with the bull, you get the giant horns made of ad revenue.

Living up to their open letter, MW dominated The Colbert Report last night by airing three new commercials.

I honestly don’t know if this is a parody or not — a big part of me hopes that it’s authentic…  But regardless, what a smart and creative way of expanding out MW’s campaign in traditional media that spot-on supports their new strategic positioning and message – “We’re Miracle Whip and Will Not Tone It Down”.  Great job Bold Marketing Team At Miracle Whip!

Recipe To Get Noticed?

Add 1 oz Creativity, 1 oz Tool, 1/2 oz Fun, 1/2 oz Unexpectedness. Shake everything and let it “Fly”

 

 

Snacking by JennKim

The Art of the Toilet Paper Roll

via brainpickings.org

via brainpickings.org

via brainpickings.org

Next time, I’ll think twice before throwing away those useless, inglorious toilet paper rolls.

Posted via web from Snacking

Life Summarized in 4 Bottles

 

Posted via web from Snacking

Social Media Strategies & Case Studies

A good introduction to social media.

Finding Creativity

What kind of person would think about using a tree as a musical instrument? I was amazed by what Diego Stocco was able to compose using an ordinary tree in his garden. Shuffling leaves, tapping bark and strumming and bowing on twigs. By considering the tree from a different perspective, Diego transformed it into something completely different.

Diego Stocco – Music From A Tree from Diego Stocco on Vimeo.

Discovering new and unique ways to create something different from a common object or idea is a challenge for all creatives. We often set our own boundaries and expectations of what something “should” be, defined either by the project parameters or personal preferences. Overcoming these limitations opens up a world of new experiences and fresh inspiration for our work. What can YOU do with a tree?

Lights, Camera, Upload! Essential Tips for Online Video

[As posted on Sigma's Fuel for Thought]

I decided to round up some interesting facts, figures and best practices on online video, while many of my fellow Sigmites are out this week producing them.

Recently comScore reported that in April 09, U.S. Internet users viewed 16.8 billion online videos. Nearly 152 million folks watched an average of 111 videos, and an average online viewer watched 6.4 hours of video. The age of online video viewers trends slightly younger, however, viewership by Generation X and older boomers are at no small scale.

May Video Snacks

[As posted on Sigma Blog]

No one loves snacking on great videos more than the folks at Sigma (BTW, we call ourselves “Sigmites”).  To us, it’s both an inspiration and a great escape—fresh thoughts to fuel new ideas, and as refreshing as a brisk walk on a spring morning.  So this week, we are rounding-up some of our favorites that we found during the past week.  See more in our Video Snacking lounge.

Death Cab For Cutie’s Little Bribes - We first found this video on Twitter.  @RossChing sent out this tweet and three days later, it’s been picked as Vimeo Staff Favorite and been viewed over 23K times. Good luck @RossChing, no need to “bribe” when you can crank out this kind of awesome work.

Blame it on Ringo - They say there are 4.2 million CCTV cameras in the UK and an average person is caught on camera 300 times per day (so they say…).  For the CCTV camera on Abbey Road, blame it on Ringo.

Obscura Mint Plaza Building – Projections are in 2D but when combined with 7 HD projectors, it’s sensational.

YouTube Mosaic – Made with 1.4 million tiles and thousands of unique YouTube video stills.  It’s definitely a one of a kind, maxing out YouTube’s annotation editor.

San Francisco Zoo’s Critter Quest – What a smart way to re-connect with locals and visitors, perfectly blending traditional media with digital.

Let it Shine – We’ve all seen Honda’s light show videos, but we really like the version on Vimeo. To get the perfect integration experience, view this one on Vimeo.

Thanks for tuning in… now get back to work!

Does it Matter?

[As posted on Sigma Blog]

Rarely does a day go by without my reading or hearing a going-out-of-business article/message.  Each time I hear the company/brand name, I ask myself, does it matter to me (as a consumer) that they will no longer exist?  Sure, there are some that make little or no impact on my life, but there are far more brands/companies that I say, “it matters.”  Why?  Because I have a personal relationship and connection to them.  Those relationships range from personal preferences to convenience to reminiscence of what some of them meant to me at some point in my life. 

Not on my shirt, but yes on my blog…

One of the best thing about Twitter is the abundance Twitter tools, apps, widgets, etc.  Almost everyday, I come across something new and today, it’s @Walter’s Twitter Mosaic via @ljjones.

Twitter Mosaic creates a mosaic of your followers and/or friends (similar to FriendorFollow.com) which can be placed on to a T-shirt, mug, mouse pad and tote bag.  The site also gives you a code to place the mosaic on your blog.  More details here.

As much I appreciate all my Twitter buddies, I can’t imagine wearing all of you on a T-shirt. Please don’t take it personal, it just doesn’t go with my wardrobe and I’m not sure how you would feel about having your ‘image’ be in my wash with my socks. So, I’m posting you in this blog entry.  Cheers!