No one loves snacking on great videos more than the folks at Sigma (BTW, we call ourselves “Sigmites”). To us, it’s both an inspiration and a great escape—fresh thoughts to fuel new ideas, and as refreshing as a brisk walk on a spring morning. So this week, we are rounding-up some of our favorites that we found during the past week. See more in our Video Snacking lounge.
Death Cab For Cutie’s Little Bribes - We first found this video on Twitter. @RossChing sent out this tweet and three days later, it’s been picked as Vimeo Staff Favorite and been viewed over 23K times. Good luck @RossChing, no need to “bribe” when you can crank out this kind of awesome work.
Blame it on Ringo- They say there are 4.2 million CCTV cameras in the UK and an average person is caught on camera 300 times per day (so they say…). For the CCTV camera on Abbey Road, blame it on Ringo.
Obscura Mint Plaza Building– Projections are in 2D but when combined with 7 HD projectors, it’s sensational.
YouTube Mosaic– Made with 1.4 million tiles and thousands of unique YouTube video stills. It’s definitely a one of a kind, maxing out YouTube’s annotation editor.
San Francisco Zoo’s Critter Quest– What a smart way to re-connect with locals and visitors, perfectly blending traditional media with digital.
Let it Shine– We’ve all seen Honda’s light show videos, but we really like the version on Vimeo. To get the perfect integration experience, view this one on Vimeo.
Rarely does a day go by without my reading or hearing a going-out-of-business article/message. Each time I hear the company/brand name, I ask myself, does it matter to me (as a consumer) that they will no longer exist? Sure, there are some that make little or no impact on my life, but there are far more brands/companies that I say, “it matters.” Why? Because I have a personal relationship and connection to them. Those relationships range from personal preferences to convenience to reminiscence of what some of them meant to me at some point in my life. Read the rest of this entry »
One of the best thing about Twitter is the abundance Twitter tools, apps, widgets, etc. Almost everyday, I come across something new and today, it’s @Walter’s Twitter Mosaic via @ljjones.
Twitter Mosaic creates a mosaic of your followers and/or friends (similar to FriendorFollow.com) which can be placed on to a T-shirt, mug, mouse pad and tote bag. The site also gives you a code to place the mosaic on your blog. More details here.
As much I appreciate all my Twitter buddies, I can’t imagine wearing all of you on a T-shirt. Please don’t take it personal, it just doesn’t go with my wardrobe and I’m not sure how you would feel about having your ‘image’ be in my wash with my socks. So, I’m posting you in this blog entry. Cheers! Read the rest of this entry »
Designed by John Caswell (UK) is looking for a manufacturer for his playful switch plate called, Mr Switch!
@smashingmagsays this is “so simple, yet so beautiful” and DesignSpotter says, “Mr Switch’ is designed to add a little character to an otherwise inanimate object.”
Giovanni Sollima for reminding me of my past cello days…
John Keats for showing how beautiful words can be..
Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, in as much as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid. — John Keats
The shift towards social media today is huge. Numerous articles, case studies and statistics extol the myriad benefits of this powerful new marketing movement each day. However, getting your feet wet in social media can be quite a challenge as social media is not just another medium or channel where traditional marketing messages can be pushed.Instead, it’s all about understanding the culture of participation. And then harnessing and incorporating that into all your marketing and business processes.
So, what is the best way for an organization to embrace social media? Here’s some of our top-line suggestions: Read the rest of this entry »
Despite all the advancements in technology and newer, smarter metrics tools available in the market, measuring the effectiveness of online marketing and advertising is still a tricky business. There are many complex issues to consider beyond impressions and click-throughs to decipher and understand the dynamics of gaining a true conversion. Furthermore, the continuous addition of new digital jargons, methodologies and possibilities increases the complexity of analyzing and measuring results that translate into actionable next steps and improvement.
While some marketers can afford sophisticated software, tools, dedicated internal teams and outside partners to analyze their efforts, most are still trying to get the basics of measurement right—the fundamental steps and process. In many cases, the following six steps can create sound marketing and media plans that repeatedly deliver results. Read the rest of this entry »
The power and versatility of today’s online capabilities provide numerous new ways for marketers to tackle the economic downturn, diminishing budgets and changes in consumer habits that are happening everywhere. Many companies/brands have already cut back on their marketing/advertising efforts, while others are taking this moment to reassess, reinvent and revitalize their brands/companies.
I’m a firm believer that challenges open doors to opportunities, and opportunities bring innovation with possibilities to further advance and emerge as a leader – as many brands did during the Great Depression.
As eMarketer CEO/co-founder Geoff Ramsey puts it, “Consumers are still consuming.” They are still out there, looking for deals and recommendations to make product choices. They are relying on all available resources to find what is right for them. For marketers, the good news is there are more options than ever to make a connection with customers.
For some strange reason the #10 was following me today. Everywhere I turn, I’m ran into this number. It started with a call from my son’s teacher saying the school closed 10 minutes ago (yikes!), later 1010 News not working on my radio while on Rt 10, and then stumbling on the below list while on Twitter. Anyway, I’m wrapping up tonight at 10PM with this great suggestion from C.C. Chapman.
10 Things in 10 Minutes to get you started on social media.
Googleyourself, your brand, your competitors. See what is being said and where you rank.
Set up multipleGoogle Alerts based around anything you want to be automatically notified about when a post appears online.
Begin using Twitter . Even if you use it more to read what others are saying then saying much yourself. Use Twitter Search to see what you might have missed on a topic such as your brand. Addictomatic is another great tool.
Join a social network. The two I recommend getting started with are LinkedIn and Facebook .
Sign up for newsletters. The three I recommend are MarketingVox, WOMMA and MarketingProfs as great starters to keep you informed.
Get a Flickr account even if you don’t plan on sharing photos. Search for events that you know are going on to start getting to know the people and faces.
Read constantly. Shelfari and Goodreads can both help you see what other people are reading and get your new marketing bookshelf started.
Attend events because nothing beats face-to-face. I love using Upcoming to see what is going on and what my friends are attending.
Evernote , my laptop and iPhone are what I use to capture everything that gets my attention.
Yelp allows you to review and discover vendors of all sorts anywhere in the world.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=fde485e1-32d1-4135-9451-11202b6086a1)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4a1b95cc-be7f-45ad-a2c0-44b1a29bdc61)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c14681ca-9d80-488a-90b2-09ff75e67823)
