Lights, Camera, Upload! Essential Tips for Online Video

[As posted on Sigma’s Fuel for Thought]

I decided to round up some interesting facts, figures and best practices on online video, while many of my fellow Sigmites are out this week producing them.

Recently comScore reported that in April 09, U.S. Internet users viewed 16.8 billion online videos. Nearly 152 million folks watched an average of 111 videos, and an average online viewer watched 6.4 hours of video. The age of online video viewers trends slightly younger, however, viewership by Generation X and older boomers are at no small scale.