Social Media Marketing: Getting with the Program

[As featured in Sigma Blog]

The shift towards social media today is huge. Numerous articles, case studies and statistics extol the myriad benefits of this powerful new marketing movement each day.  However, getting your feet wet in social media can be quite a challenge as social media is not just another medium or channel where traditional marketing messages can be pushed. Instead, it’s all about understanding the culture of participation. And then harnessing and incorporating that into all your marketing and business processes.

So, what is the best way for an organization to embrace social media?  Here’s some of our top-line suggestions: