Monday Thoughts….

September 27, 2010

Do you remember what you were doing on September 27th, 1998? Other than being single and working at a different ad agency in New York, I have no idea what I was doing that day. Yes, I totally missed the birth of Google and I assume most everyone did just like me. We all now know how significant that launch was. As with most things, it was impossible to see at the time what it will become.

There are loads of stories out there on how Google has fundamentally changed our lives. I certainly have been affected — what would my day be without gmail, calendar, maps, analytics, adwords, adsense, etc., ? Where will my son find his entertainment without YouTube? How would I have remodel my bathrooms without Google search? However, what I find particularly interesting on this rainy September Monday is what the dominant super search engine and technology provider is not anymore — Google is no longer the most visited website in America. That now belongs to another college dorm room project, Facebook.

As we try to look out another 12 years, one thing is certain — some unrecognized beginning will once again fundamentally shift how technology affects our lives and changes our behaviors. We won’t see it coming and probably won’t be able to realize the significance when we first encounter it. Our best bet is to not get too complacent with what we have and always remain open to what might be.


10 Things in 10 Minutes

November 27, 2008

For some strange reason the #10 was following me today.  Everywhere I turn, I’m ran into this number.  It started with a call from my son’s teacher saying the school closed 10 minutes ago (yikes!), later 1010 News not working on my radio while on Rt 10, and then stumbling on the below list while on Twitter.  Anyway, I’m wrapping up tonight at 10PM with this great suggestion from C.C. Chapman.

10 Things in 10 Minutes to get you started on social media.

  1. Google yourself, your brand, your competitors. See what is being said and where you rank.
  2. Set up multiple Google Alerts based around anything you want to be automatically notified about when a post appears online.
  3. Begin using Twitter . Even if you use it more to read what others are saying then saying much yourself. Use Twitter Search to see what you might have missed on a topic such as your brand.  Addictomatic is another great tool.
  4. Join a social network. The two I recommend getting started with are LinkedIn and Facebook .
  5. Sign up for newsletters. The three I recommend are MarketingVox, WOMMA and MarketingProfs as great starters to keep you informed.
  6. Get a Flickr account even if you don’t plan on sharing photos. Search for events that you know are going on to start getting to know the people and faces.
  7. Read constantly. Shelfari and Goodreads can both help you see what other people are reading and get your new marketing bookshelf started.
  8. Attend events because nothing beats face-to-face. I love using Upcoming to see what is going on and what my friends are attending.
  9. Evernote , my laptop and iPhone are what I use to capture everything that gets my attention.
  10. Yelp allows you to review and discover vendors of all sorts anywhere in the world.