May Video Snacks

[As posted on Sigma Blog]

No one loves snacking on great videos more than the folks at Sigma (BTW, we call ourselves “Sigmites”).  To us, it’s both an inspiration and a great escape—fresh thoughts to fuel new ideas, and as refreshing as a brisk walk on a spring morning.  So this week, we are rounding-up some of our favorites that we found during the past week.  See more in our Video Snacking lounge.

Death Cab For Cutie’s Little Bribes – We first found this video on Twitter.  @RossChing sent out this tweet and three days later, it’s been picked as Vimeo Staff Favorite and been viewed over 23K times. Good luck @RossChing, no need to “bribe” when you can crank out this kind of awesome work.

Blame it on Ringo – They say there are 4.2 million CCTV cameras in the UK and an average person is caught on camera 300 times per day (so they say…).  For the CCTV camera on Abbey Road, blame it on Ringo.

Obscura Mint Plaza Building – Projections are in 2D but when combined with 7 HD projectors, it’s sensational.

YouTube Mosaic – Made with 1.4 million tiles and thousands of unique YouTube video stills.  It’s definitely a one of a kind, maxing out YouTube’s annotation editor.

San Francisco Zoo’s Critter Quest – What a smart way to re-connect with locals and visitors, perfectly blending traditional media with digital.

Let it Shine – We’ve all seen Honda’s light show videos, but we really like the version on Vimeo. To get the perfect integration experience, view this one on Vimeo.

Thanks for tuning in… now get back to work!

Does it Matter?

[As posted on Sigma Blog]

Rarely does a day go by without my reading or hearing a going-out-of-business article/message.  Each time I hear the company/brand name, I ask myself, does it matter to me (as a consumer) that they will no longer exist?  Sure, there are some that make little or no impact on my life, but there are far more brands/companies that I say, “it matters.”  Why?  Because I have a personal relationship and connection to them.  Those relationships range from personal preferences to convenience to reminiscence of what some of them meant to me at some point in my life.