[As featured in Sigma Blog]

The shift towards social media today is huge. Numerous articles, case studies and statistics extol the myriad benefits of this powerful new marketing movement each day.  However, getting your feet wet in social media can be quite a challenge as social media is not just another medium or channel where traditional marketing messages can be pushed. Instead, it’s all about understanding the culture of participation. And then harnessing and incorporating that into all your marketing and business processes.

So, what is the best way for an organization to embrace social media?  Here’s some of our top-line suggestions: Read the rest of this entry »


10 Things in 10 Minutes

November 27, 2008

For some strange reason the #10 was following me today.  Everywhere I turn, I’m ran into this number.  It started with a call from my son’s teacher saying the school closed 10 minutes ago (yikes!), later 1010 News not working on my radio while on Rt 10, and then stumbling on the below list while on Twitter.  Anyway, I’m wrapping up tonight at 10PM with this great suggestion from C.C. Chapman.

10 Things in 10 Minutes to get you started on social media.

  1. Google yourself, your brand, your competitors. See what is being said and where you rank.
  2. Set up multiple Google Alerts based around anything you want to be automatically notified about when a post appears online.
  3. Begin using Twitter . Even if you use it more to read what others are saying then saying much yourself. Use Twitter Search to see what you might have missed on a topic such as your brand.  Addictomatic is another great tool.
  4. Join a social network. The two I recommend getting started with are LinkedIn and Facebook .
  5. Sign up for newsletters. The three I recommend are MarketingVox, WOMMA and MarketingProfs as great starters to keep you informed.
  6. Get a Flickr account even if you don’t plan on sharing photos. Search for events that you know are going on to start getting to know the people and faces.
  7. Read constantly. Shelfari and Goodreads can both help you see what other people are reading and get your new marketing bookshelf started.
  8. Attend events because nothing beats face-to-face. I love using Upcoming to see what is going on and what my friends are attending.
  9. Evernote , my laptop and iPhone are what I use to capture everything that gets my attention.
  10. Yelp allows you to review and discover vendors of all sorts anywhere in the world.